Digital strategy doesn’t just define what you have to do, it is as much about what you don’t do
By working together with our talented team of experts in film making, and our digital strategist crew, your are sure to reach the most signifiant target for your brand.
A digital strategy requires 3 key elements
- First .. A diagnosis that defines the challenge. It’s a realistic understanding of the current state of the business and market.
- Second… A guiding policy for dealing with the challenge. A policy directs action while also ruling out other approaches.
- And third … it’s a set of coherent actions to accomplish the policy. This is how you overcome the complexity and conflict that plagues most companies.
So how do we build a comprehensive digital strategy for our custommer ?
1. Buyer personas
We provide you a workshop to help you find your buyer personas.
For that we will gather with you quantitative and demographic information about your target such as location, age, income, job title,…
But also qualitative and psychographic information such as what they are looking to achieve, the common problems your audience face,their hobbies, their interests, what your audience values toward their relation to your business.
2. Define your goals and measure the result
During the workshop, we define or redefine your goals to enlight what really matters to you.
3. The big picture
During the workshop, we evaluate your existing digital strategy marketing channels and assets.
Your owned media
Your earned media
Your paid media
Content creation is the key to nourish your popularity and drive client attention to you.
But first… Audit and identifying gaps
We make a list
Now it is the time to create a content creation plan
And voila… all gear up !
Well… not yet but we are close !
We need to audit and plan your earned media
And last one…
We need to audit and plan your paid media
5. Bring it all together
Planning… Done !
Research… Done !
Soooo… You want to reach an other level or stay in your concurrent’s shadows ?